In this blog post, I’m going to answer the question of should you put pricing on your wedding photography website. First off,  if you’re struggling with pricing itself and how to display your prices to potential wedding clients, you can get my free wedding pricing guide for wedding photographers, in the free section on the website.

So how do we decide the answer to this question? Whenever I try to make decisions in business, I try to think of big picture goals.

What is the big picture goal of your website?

So you have a website, right? What is the goal of the website? The goal of the website is to show people, Hey, I can take these kinds of wedding pictures of your wedding. They look really good. And, I want you to be able to get in contact with me.

So that is the goal of the website: it is a base point for you to connect with new clients. It’s not the place to educate them on pricing. It’s not really the place where you’re actually making the sale. The goal of the website is to get people from out in the world in contact with you.

So if we consider that as the main goal it really helps think about how to structure whether or not you’re going to have pricing on your website

So if the goal of the website is really to get in contact with people, we wanna make sure we’re not doing anything that would be a turnoff: like not showing any pricing at all and confusing the clients.

This makes it a balancing act.

And I really think this is an art form and it has a lot to do with having a really good website design. So there are four places where you can meet clients at to show them around what you are charging, and also get to know around what they are thinking for their photography budget, and see if you can meet somewhere in the middle.

1. How to word it: “Our average investment is ___”  VS “our pricing begins at__”

One optional way of displaying your prices would be by saying “our average investment is __”. This gives clients an idea of what they can expect to spend. If you are going to go this route, make sure that the “average” investment is really your most commonly booked pacakge. This typically looks like an 8 hour wedding day, or something that is complete. It would be a red flag for a client to see “our average investment is $5000” on a wedding photographers website only to get on a call with you and $5000 is the price for a 2 hour elopement. You see what I mean?

So how do I choose between these two ways of wording things?

So if you say our average pricing is blank, most of your clientele are going to be looking to spend that price, not a thousand dollars over that price. If you say our average wedding collection is, you know, $5,000, that means that that should be a full wedding experience.

Now, if you are at a place in your business where you want to not take on so many calls, not entertain inquiries that aren’t at a certain price, then you should use “our wedding collections begin at __”. This further vets your leads. If you set this number high, it will likely limit a lot of people from reaching out. If you set this number too low, everyone will reach out.

I personally like the average because I think it is less confusing for consumers.

2. Where should you put pricing on your website?

So you should put it:

• On the weddings/experience page: If you have somewhere where you’re talking about your experience.
• On top of the contact form: That way if someone comes to your homepage and it’s just like, okay, I’m just gonna mass email a bunch of photographers and fill out a bunch of contact form without ever reading anything – they will still see your price.

3. What should you have in your contact form?

This part is for you as the photographer. So if we think about the website as a machine to get us connected to the outside world, we also wanna know a little bit about these people inquiring with us to make our next move, right? The contact form should have these two questions:

“How interested are you in booking?” and I have four different options: 1000%, 90%, Talking to a lot of photographers, and Price shopping.

And then the second question you should ask right after that is “What is your budget for your wedding photography?” And have 3 or 4 different ranges for them to select from.

So the combination of those two answers will really give you an idea of what it is this couple is looking to spend and how interested they are.

I have a lot more tips on how to manage pricing on your wedding photography website in this video on Youtube:

If you enjoyed this blog post or Youtube video about pricing on your wedding photography website, you might also enjoy my Wedding Pricing Guide for wedding photographers, you can get here:

 

as well as other freebies here on the site.

And if no one had told you lately, I believe in you and your business.

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More links:

💛 Join Facebook Group for Photographers: https://www.facebook.com/groups/651847955241023/

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Wedding Pricing Guide: https://samiaeducation.ck.page/00a165bd7b

Wedding Day Timelines: https://samiaeducation.ck.page/c683c39a62

Instagram Reels Guide: https://samiaeducation.ck.page/00e1d300eb

Wedding Schedule Spreadsheet:https://samiaeducation.ck.page/77176e76aa

Camera Equipment List: https://samiaeducation.ck.page/8a8118c50f

Email Templates for Wedding Photographers: https://samiaeducation.ck.page/d2f1322ae7

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